How can animals help humans live more sustainably? To find out, we collaborated with Alyssa Y. Stark to develop The Humanimal Theory – a theory based on animal behaviours that will help humans become their best sustainable selves. We, then, invited a group of people to share these learnings and findings with. Here’s how it went! Explore more at humanimaltheory.com
Description
How can animals help humans live more sustainably? To find out, we collaborated with Alyssa Y. Stark to develop The Humanimal Theory – a theory based on animal behaviours that will help humans become their best sustainable selves. We, then, invited a group of people to share these learnings and findings with. Here’s how it went!
This professional campaign titled 'TIER - The Humanimal Theory' was published in Sweden in July, 2022. It was created for the brand: TIER Mobility, by ad agency: Around You. This Integrated medium campaign is related to the Automotive, Electronics, Technology, and Transport industries and contains 1 media asset. It was submitted 11 months ago by Creative: Around You of Around You.
Credits
Agency: Around You
Client: TIER Mobility
Production: Kolon
Production: Framebrains
Creative Director: John-John Skoog
Brand Strategist: Andreas Gundberg
Client Director: Jens Flensburg
Art Director: Pia Mader
Copywriter: Mårten Engström
Designer: Henrik Stelzer
D.O.P / Director: Eric Duned
Producer: Nemo Miklos
Production: Felix Bogren
Interactive Designer: Daniel Konig
Developer: Johan Karlsson
Biomimicry Scientist: Alyssa Y. Stark
TIER mobility: Alexandra Livijn
TIER mobility: Eric Wittstock
TIER mobility: Roman Alexander Schaefer
