Description
Disaronno International UK (DIUK) expanded its presence across UK festivals, taking its Tia Maria House Party to three festivals between May and August 2026.
Featuring immersive themed rooms, 360 DJ sets, interactive discoverable moments and playful giveaways, the activation by Sense was designed to drive authentic engagement while heroing Tia Maria’s signature Espresso Martini and reinforce the brand’s long-standing links to music culture and nightlife.
Rather than creating a branded space that sits on the edge of the festival, the Tia Maria House Party was a space people could step into and make their own. The team took inspiration from 90s club culture, retro house parties and contemporary festival references to create a natural extension of the festival environment.
The multi-festival partnership has been supported by an influencer strategy alongside a digital amplification programme developed with Live Nation UK’s Marketing Partnerships division, to build awareness of the Tia Maria brand and festival partnerships. Over the three weekends, the activation also hosted a multitude of artist partnerships including DJs sets from Alex Mytton, Josh Parkinson, Ark of Jonah and M'Lover.
This professional campaign titled 'House Party ' was published in United Kingdom and United States in August, 2026. It was created for the brands: Disaronno International UK and Tia Maria, by ad agency: Sense Marketing. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted about 1 hour ago.
Credits
Creative agency: Sense
Account Director: Rachael Tettey
Client Services Director: Diana White
Creative Director: Olivia Rayner
Designer: Pete Whiddon
Client: Disaronno International UK
On-Trade Marketing Manager: Mercedes Venster
Trade Marketing: Amber Meyer
