Building on the national campaign's launch earlier this year, the latest installment position William Zabka as the embodiment of the modern Midas master technician with precision, discipline, and confidence—this time applying that same craftsmanship to tire care.
Description
Midas has launched the next phase of its year-long ‘Midas is the Best’ brand campaign, once again starring William Zabka of ‘The Karate Kid’ and ‘Cobra Kai’. Created in partnership with creative agency Where Eagles Dare, this chapter shifts the spotlight to tires, highlighting Midas' industry-leading tire expertise and value, and debuts to reinforce its latest U.S. and Canada oil change bundle promotion.
Building on the campaign's launch earlier this year, the latest installment casts Zabka as the perfect embodiment of the modern Midas master technician—precision, discipline, and confidence—now applying that same craftsmanship to tire care.
This professional campaign titled 'Midas is the Best' was published in United States in August, 2026. It was created for the brand: Midas, by ad agency: Where Eagles Dare. This Digital, Film, and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 15 hours ago.
Credits
Client: Midas
GVP, Franchise Marketing: Paul Elliott
President / COO, Midas International: Lenny Valentino Jr.
Agency: Where Eagles Dare
Chief Creative Officer / Founder: Brian Franks
Creative Director: Zam Cadden
Art Director: Sarah Karwoski
Executive Producer: Nikki Di Franco
Account Executive: Lynette Disla
Production Company: ArtClass
Directors: Black Coffee
Director of Photography: Tom Banks
Post Production: Overture
Photography: Ture Lillegraven
Celebrity Talent: William Zabka
Music: “You’re the Best” by Joe “Bean” Esposito
