To promote a well-being center, a communication activity was developed with the aim of establishing a presence in one of the places where people make key lifestyle decisions: the supermarket. The creativity was based on the idea of turning a check-out conveyor belt (feeding your food to the operator) into a treadmill (the classic calorie burner).
This professional campaign titled 'Threadmill' was published in Italy in February, 2009. It was created for the brand: Greenline Gym, by ad agency: JWT. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci