This parking spot is not yours
Agency: Beats Below
In Brazil, the disregard for the parking spaces for disabled people is very great. The main excuse used by motorists is: "but it's only a minute." So to educate motorists that he is only doing it even more difficult the lives of physically disabled people, was created the following action: In normal parking spaces, was made a 3D illustration of an obstacle that shows you how difficult life even more of a disability.
This professional campaign titled 'This parking spot is not yours' was published in Brazil in July, 2011. It was created by ad agency: Beats Below. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Beats Below, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Felipe Cleto
Copywriter: Sulivan Cruz