Tricks won’t cut it | Work smarter with CAKE.com
There’s a smarter way to track productivity | Try CAKE.com instead
From fortune telling to forecasting | Introducing CAKE.com
Description
CAKE.com’s latest video series takes a comedic swing at the absurd lengths people go to when working on everyday work challenges, using the wrong tools, the wrong logic and the wrong strategies. The campaign headline ‘’This is not how you get work done’’ sets the stage for the smarter, saner alternative.
Each video begins with a familiar pain point - cost cutting, forecasting, productivity tracking - and escalates it to absurdity, showing just how ridiculous the wrong way can look. The punchline? CAKE.com offers the right way, with tools designed to simplify work, without the chaos.
This professional campaign titled 'This is not how you get work done' was published in United States in November, 2025. It was created for the brand: CAKE.com, by ad agency: CAKE.com Creative HUB. This Design, Digital, and Film media campaign is related to the Electronics, Technology and Office Equipment industries and contains 3 media assets. It was submitted 3 months ago by CAKE.com Creative HUB.
Credits
Producer: Jelena Radojevic
Creative agency: CAKE.com creative HUB
Creative Director & film director: Milos Jaksic
Director of Photography: Aleksandar Karaulic
1st AC / Focus puller: Branislav Stojanović
Assistant director: Draža Petrović
Design: Ognjen Milenković
Copywriter: Kristina Belomarković
Photographer: Branislav Jovanović
Editor and DIT: Nevena Bakić
MUA: Andjela Petrović
Key Hair Stylists: Tijana Saletović
Key Grip : Nenad Maksimovic
Gaffer : Zoran Jovanović
Runner: Una Gaćeša
Editor: Nikola Bukumirić
Color grading: Nikola Bukumirić
Audio mastering: Bojan Perkučin Djakov
Actors: Viktor Vlajić, Dimitrije Radonjić, Olga Rodić, Tamara, Natsumi
