Manning Family Teams Up with New York Times for Hilarious Content Campaign

After recently launching the new New York Times Family Subscription offering, which allows up to four members individual access to the full suite of Times products, The New York Times teamed up with football royalty Eli Manning to give him an unenviable task of deciding who would make the cut on his new family subscription.

“If I’m going to share my New York Times subscription, I just want to know it’s with someone who will truly enjoy it,” said Eli Manning. “I take this pretty seriously, and I want to make sure my family plan members do too. Plus, we like to compete.”

Families everywhere may see themselves in this Manning family subscription debate as it depicts what makes The New York Times Family Subscription special: It’s not just about access to journalism, but also about the daily rituals and shared experiences that bring families together — over puzzles, recipes and stories that matter. It also touches on how having a family subscription might settle longtime family rumors and keep things competitive at home. “I can’t prove it, but I’m pretty sure Eli had been mooching off my New York Times log in for years, so it’s great to see him subscribing for the family,” said Cooper Manning. “Now we’ll see if he’s any better at picking family members to include in his subscription than he is at the Connections: Sports Edition puzzle.”

Rolling out across The Times’s and The Athletic’s social channels, viewers will see a day-in-the-life of the Manning crew as Eli faces the full charm offensive from his father Archie, mother Olivia and eldest brother Cooper Manning including:

Olivia provides tips to help Eli and Cooper improve at The New York Times Crossword
Cooper proves he knows the way to Eli’s stomach with his favorite New York Times Cooking Thanksgiving recipe.

Archie bonds with his youngest son over The Athletic’s new Football Playoff Simulator.
Football fans will see how Eli’s parents continue to support his passion for football and his budding New York Times Games streak.

“The Family Subscription allows us to bond over our common interests and discuss, for once, something beyond football. I’ve seen Eli’s daily Wordle strategy and he needs me if he’s ever going to get a streak going past two days. But I am his mom, so we all know I’m in his subscription,” said Olivia Manning.

“Eli’s always been composed,” said Archie Manning. “But choosing who makes his family subscription? That’s a whole new challenge. But, at the end of the day, if he wants to talk football and The Athletic — he knows he needs his father on the plan.”