Don’t overpay for productivity

In September 2024, CAKE.com launched a sales campaign promoting its Bundle deal, offering its three productivity tools at a competitive price. The campaign’s core message was that, in today’s world, people are being manipulated into overpaying for basic productivity tools, which should never be a luxury. Highlighting that many alternatives cost four times as much, CAKE.com positioned its Bundle as a fair, accessible solution.

The commercials, styled with a dramatic, high-production value, delivered the key message within the first 10 seconds and humorously depicted scenarios of being scammed, shaken down, ripped off, and clowned as a reminder for the next minute.

The campaign primarily ran on YouTube and LinkedIn.