Keep Work at Work

Campaign Overview: This darkly comedic campaign uses surreal visuals to highlight the insidious creep of work into our personal lives. It follows a protagonist whose home is gradually overrun by office supplies, culminating in a bedroom transformed into a full-fledged workspace. The campaign serves as a stark reminder of the importance of maintaining work-life balance.

Unique Creative Elements: The campaign's strength lies in its visual storytelling, employing a series of increasingly wider shots to reveal the escalating invasion of work. The protagonist's resigned expression and the absurd juxtaposition of office equipment in domestic settings create a humorous yet unsettling atmosphere.

Target Audience: The campaign resonates with anyone who has experienced the blurring of boundaries between work and personal life, particularly those working from home or struggling to disconnect.

Social/Cultural Context: The campaign taps into the growing conversation around work-life balance and the challenges of maintaining personal space in an era of remote work and constant connectivity.

Keep work at work

CAKE.com is all you will ever need to collaborate effectively, manage time effectively, and draw a clear line between your work and personal life.