Armazém da Utopia

Thinking People

Agency: Binder


Idea: Reinforce to the public the essence of the cultural center Armazém da Utopia (Utopia Warehouse) as a place with critical thinking, political and outside the everyday. Through two pieces, we show that all people have the essence of Armazém da Utopia (Utopia Warehouse) and are able to have a thought that goes beyond the everyday world, without perhaps even noticing the power it has.

This professional campaign titled 'Thinking People' was published in Brazil in April, 2019. It was created for the brand: Armazém da Utopia, by ad agency: Binder. This Print medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted over 4 years ago by Copy: Guilherme Haas of Binder.


Advertising Agency: Binder, Rio de Janeiro, Brazil
Illustration: Lerik Lopes
Copywriter: Guilherme Haas, Alex Bitencourt
Art Director: Marcos Becker, Lerik Lopes
Creative Director: Marcos Apóstolo

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