Armazém da Utopia

Ten Days That Shook The World

Agency: Binder


Challenge: Inspire the audience to watch the play celebrating the Russian revolution; a story based on the book “10 Days That Shook the World,” by American journalist John Reed, held jointly by Armazém da Utopia (Utopia’s Warehouse) and the Companhia de Teatro Ensaio Aberto (Open Rehearsal Theater Company).
Idea : Tell this historical account through 10 hybrid posters inspired by the style of the time with a touch of modern design. In this series we represent characters, ideologies and events that influenced the world we live in now. The posters were installed in the port region of Rio, exhibited at the Utopia Warehouse, sent to influential journalists and sold to the public.
Result: The play was praised by critics and watched by thousands of people, also entering history with a record turnout.

This professional campaign titled 'Ten Days That Shook The World' was published in Brazil in October, 2018. It was created for the brand: Armazém da Utopia, by ad agency: Binder. This OOH Outdoor medium campaign is related to the Recreation, Leisure industry and contains 11 media assets. It was submitted almost 5 years ago.


Advertising Agency: Binder, Rio de Janeiro, Brazil
Creative Director / Copywriter: Marcos Apóstolo
Art Directors: Marcos Becker, Ney Megale
Illustrator: Ney Megale


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.