Concert
Stadium
Subway
Live concert
Soccer stadium
Subway ride
Description
This new campaign for Dolocordralan, one of Peru's most popular anti-inflammatory brands, continues to explore the not so popular side of pain.
Inspired by the daily lives of millions of people, a series of graphic pieces and content were launched to capture the beauty of those moments that are painful but also enjoyable.
The collaboration between La Familia and Laboratorios Portugal, owners of the Dolocordralan brand, has resulted in a creative strategy that speaks in a more romantic, day-to-day and honest way about a category that is well known to people.
This professional campaign titled 'There's beauty in pain' was published in Peru in July, 2025. It was created for the brand: Dolocordalan, by ad agency: La Familia. This campaign is related to the Pharmaceutical industry and contains 9 media assets. It was submitted 5 months ago by Creative Director: Jefferson Cortavarria of La Familia .
Credits
CEO: Ernesto Osses
CCO: Seba Vildósola
Creative Director: Jefferson Cortavarria
Head of Art: Paula Villafana
General Brand Director: Arabella Krateil
VFX Artist: Giuliano Picciotti
Art Director: Claudia del Solar
Copywriter: Grissel Ibáñez
Editor: Jonathan Delfín
Photographer: Daniel Bengoa
Photo Studio: Studio Bengoa
