Description
Dolocordralan is one of the most popular anti-inflammatory brands in Peru. It is used to relieve any type of pain, especially those caused by sports. That is why, during the Paris 2024 Olympics, we decided to make Dolocordralan encourage every athlete who is in search of glory. This is where "EFFORT SPONSORS" was born, a series of graphics that invite you to overcome the fear of pain to achieve your goals. For the 100% digital project, "La Familia" created personalized versions for the members of the Peruvian delegation in Europe. As the competitions developed, these pieces were sent via Instagram inbox.
This professional campaign titled 'EFFORT SPONSORS ' was published in Peru in July, 2024. It was created for the brand: Dolocordalan, by ad agency: La Familia. This Digital medium campaign is related to the Pharmaceutical industry and contains 5 media assets. It was submitted about 1 month ago by Creative Director: Jefferson Cortavarria of La Familia .
Credits
Advertising Agency: La Familia
Creative Director: Jefferson Cortavarria
Head of Art: Paula Andrea Villafana Girón
Executive Account Director: Arabella Krateil
VFX Artist: Giuliano Picciotti
Art Director: Gabriela Márques
Copywriters: Giuliano Picciotti / Jefferson Cortavarria
Account Supervisor: Sara Delgado
Case Edition: Jonathan Delfín
