The "Instituto do Bem" (Institute of The Good) is a idea born of a group of friends to change reality and improve the results of organ transplants.
Founded in September 2011, the institute works throughout the transplant process, raising awareness for the population to increase the number of organ transplants, offering assistance from physiotherapists, dentists, social workers and more to patients who need to stay on the waiting list for the transplant, and also taking care of those who have already been able to carry out a surgery.
The campaign works with the idea of completeness because it asks the reader to complete the message, associating this action with people's participation in completing other lives when organ is donated.
This professional campaign titled 'There Are Several Lives Within You' was published in Brazil in September, 2019. It was created for the brand: Instituto do Bem, by ad agency: Executiva Propaganda. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 2 years ago.
Advertising Agency: Executiva, Natal, Brazil
Art Director: Rhalybe Aizann
Copywriter: Olavo Ataíde
Additional Credits: Daniel Sousa