In Peru, 75% of the elderly adults feel abandoned by their families. On Christmas, while others Malls made campaigns for children gifts, in Real Plaza we created a campaign that promoted time with elderly adults: "The Wrong Gift", we convinced our clients to buy a wrong gift for their grandparents. For what? To return to the mall, change it and share more time together.
This professional campaign titled 'The wrong gift' was published in Peru in December, 2018. It was created for the brand: Real Plaza, by ad agency: DDB. This Integrated medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Fahrenheit DDB, Lima, Peru
Executive Creative Director: Ricardo Chadwick
General Creative Director: Sergio Franco
Head of Art: Luciano Leone
Art Director: Gonzalo Vera Tudela
Copywriter: Mauricio Loredo
General Account Director: Alberto Goachet
Account Director: Manuel Vergara
Account supervisor: Vania Delgado
Production: Vane Díaz, Leyci Marquez
Planning: Renato Arauco
Production Company: Santiago
Director: Matias Gutierrez
Audio Company: Zumba