To create this engaging teen-oriented activation, we combined three major hypes: augmented reality applications, dancing, and challenges. The next thing we knew, the AR Unreal Dance Challenge was on! The 3D character building and choreography were done taking inspiration from the styles of popular singer Mihaela Fileva and influential vlogger Emil Conrad. Our characters then took dancing lessons from the country’s leading talents, whose moves were recorded using motion capture technology. In the meantime, we built a customized responsive web AR solution as well as a screen-capturing tool. 8 unique beats were composed specially for the unreal challenge.
This professional campaign titled 'Unreal Dancers' was published in Bulgaria in September, 2019. It was created for the brand: Coca-Cola, by ad agency: ROBOlab. This Digital medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted 10 months ago by ROBOlab: Ivan Popov of ROBOlab.
Advertising Agency: ROBOlab, Sofia, Bulgaria