Keep it Going

Agency: HAMLET


The pre-loved clothes movement has grown in size and popularity over the past few years, with savvy consumers valuing sustainability and financial benefits over mass produced fast fashion. And the chance to uncover vintage treasures!

Online marketplace Vinted have launched ‘Move The World’, a TV campaign running in France which champions the buyers and the sellers of the pre-loved movement. The consumers who pay no heed to geographical boundaries, but celebrate the financial and environmental benefits of being part of the movement bringing about a shift in the way in which we value fashion. The new campaign aims to celebrate and inspire others to keep the movement going.

Directed by Pierre Davy through international production studio HAMLET, the two charming 30” spots demonstrate the effortless journey clothes and accessories make from being bought and sold on Vinted, and the new lease of life being part of the pre-loved movement gives them.

This professional campaign titled 'Keep it Going' was published in France in November, 2023. It was created for the brand: Vinted, by ad agency: HAMLET. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 6 months ago by Brooks: Zoe.


Client : Vinted
Title : Move The World
Creative director : Emma Sullivan
Creative team : Greta Gervyte, Ryan Wolters, Lara Jubeily
Creative producer : Bilge Ak
Head of Production: Annie Masciavè
Production : HAMLET
Director : Pierre Davy
DP : Filip Marek
Executive Producers : Clément Martorell, Marie Archambeaud
Producer: Yannis Cullaz
Line Producer : Antonin Romeuf
1st AD : Mathieu Perez
Production Coordinator : Ella Guionneau
Service production : Vivi Films

Post-production Image : Hamlet, Paume
Editor : Alexis Benot
Color grader : Nadia Khairat Gómez
Musique, sound design et mix : JayJay


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