The Walk

Agency: McCann


Getinge, the global MedTech company, just launched its first ever global campaign, ‘Together as One’. The brand film is about Getinge and their customers, saving lives by working together as one. The film is about the teamwork, passion and expertise that lead up to "The Walk" – that moment when the surgeon, with the weight of somebody’s life on his shoulders, has to walk from the operating room to the waiting room to inform the family of the outcome.

This professional campaign titled 'The Walk' was published in Sweden in March, 2018. It was created for the brand: Getinge, by ad agency: McCann. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: McCann, Stockholm, Sweden
Copywriter: Noak Garberg
Art Director: Mikael Dahl
Agency Producer: Fabian Mannheimer
Account Director: Alan Emmins
Account Manager: Annika Appeltofft
Director: Jacob Marky / Bacon
Producer: Magnus Åkerstedt / Bacon
Cinematography: Daniel Voldheim
Editor: Ben Canny
Sound Design: Frippe Jonsäter
Music: Håkan Ericsson


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