Description
If posters could talk, they would say that the street is ruthless to all who find themselves on it. That's what the social campaign for the Nochlezhka charity organization with Boris Grebenshchikov, Noize MC, Grechka and Kirill Ivanov was about. The campaign consisted of two parts:
1. The celebrities spoke to the viewer from real posters on the streets using AR.
2. To increase the coverage of the campaign, we made a video for TV and Youtube, where "the voices of the streets" conveyed a simple message: even those whom the street says "Nobody here cares about you", can get out with our support.
This professional campaign titled 'The voices of the street' was published in Russia in October, 2020. It was created for the brand: Nochlezhka, by ad agency: Great. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by Account Director: Viktor of GREAT.
Credits
Advertising Agency: GREAT, Saint-Petersburg, Russian Federation
Creative Director: Andrey Danskov
Copywriter: Elena Grigorieva
Copywriter: Sergey Filipchenko
Art Director: Alexey Butakov
Chief Designer: Oleg Tveritin
Digital Group Head: Maria Keselman
Account Manager: Nikita Voronin
Account Director: Viktor Donyukov
