ADVERTISING

Tayezhniy Dar

Exists in nature

Agency: Soda

Description

In Russia it's considered that the tastiest and the truest is collected in forest or grown in your own garden. That is why in summer season on the interstates people appear selling their own harvest. As for containers they use cans from mayo or plastic bottles without a neck. And in Russia we have Tayezhniy Dar (Taiga's Gift), unique soda from real berries and herbs. So in order to show true nature of this beverage, we cut the neck of Taiga's Gift plastic bottle and fill it with berries. And real berry sellers became heroes of our clips.

This professional campaign titled 'Exists in nature' was published in Russia in May, 2021. It was created for the brand: Tayezhniy Dar, by ad agency: Soda. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 2 media assets. It was submitted 8 months ago by Dmitry of Soda creative agency .

Credits

Advertising Agency: Soda creative agency, Ekaterinburg, Russian Federation
Creative Director: Alexander Mikhalev
Art Director: Anton Rusanov
Senior Copywriter: Dmitry Pint
Copywriter: Zarina Kurashova
Copywriter: Dmitry Novikov
Producer: Olga Delikatnaya
Motion Design: Vova Sapozhnikov
Camera Man: Pavel Vorontsov
Account Director (Deltaplan Group): Anna Shishkanova
Account (Deltaplan Group): Natalia Stupak

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