Proud to be lao

Agency: WORKKIT bangkok


Beerlao is the true national beer of Laos, not just by name or the origin. Beerlao truly represents Laos nation, its’ people and culture at every steps of making processes. the situation in lao, most of the alcoholic beverage category advertisements are usually presented in entertaining aspect. However, Beerlao want to deliver a more meaningful message that could actually bring Laos’ culture and values back for the world to see especially new generation of Laos people. The brand would like to ensure that through all advertisements and communications of Beerlao always portrayed image and identity of “Laos people” or so called “Be lao”.

This professional campaign titled 'Proud to be lao' was published in Laos in April, 2021. It was created for the brand: Beerlao, by ad agency: WORKKIT bangkok. This Film medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted over 2 years ago by Creative Director : Adam Siriraka of WORKKIT Bangkok.


Advertising Agency: WORKKIT bangkok, Bangkok, Thailand
Brand Agency: Meidea Full Service Agency / Vientiane
Production House: Songmue Production
Creative Director: Adam Siriraka
Copywriter: Adam Siriraka
Copywriter: Issarawon Sasiwongsaroj
Art Director: Adam Siriraka
Art Director: Issarawon Sasiwongsaroj
Client Service Director: Koblap Narukatpichai
Project Manager: Supansa Srisongphol
Film Director: Tang Nunthapan


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