Forced life on the street - the most burning social problem in Russia, and specifically, the city of St. Petersburg. This campaign is designed to draw attention to it and uses familiar to every St. Petersburg citizen images of typical courtyards-wells.
This professional campaign titled 'Floor Plan of Homeless' was published in Russia in April, 2019. It was created for the brand: Nochlezhka, by ad agency: Kollegi. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 3 years ago.
Advertising Agency: Kollegi, Saint Petersburg, Russia
Creative Director: Vyacheslav Nabokov
Art Director: Pavel Alekseev
Graphic Designer: Stanislav Stankovskiy
Account Director: Artem Bakhtin, Oksana Puzikova