Introducing The Unusual Collection
The Unusual Collection (The Making)
Description
What is the Unusual Collection?
The Unusual Collection embodies Desperados' refusal to be confined or limited. It's all about daring to experiment in order to connect more deeply with its audience.
This campaign, "The Unusual Collection," marks another big step for Desperados in reaching their target audience in a unique, expressive, and vibrant way. By partnering with Cruise Gang, an edgy streetwear brand, Desperados has elevated the idea of playful experimentation with a streetwear line designed for the unusual, by the unusual.
And with the incredibly talented Ladipoe in the mix, this collection radiates Big Energy vibes, made exclusively for those who dare to be different.
So, welcome to the Unusual Collection… Designed for the unusual.
This professional campaign titled 'The Unusual Collection' was published in Nigeria in September, 2024. It was created for the brand: Desperados, by ad agency: Insight Publicis. This 360°, Design, and Film media campaign is related to the Alcoholic Drinks and Fashion industries and contains 4 media assets. It was submitted 18 days ago.
Credits
Advertising Agency: Insight Publicis, Lagos, Nigeria
Creative Director - Esosa Osagiede
Business Director - Rotimi Ajanlekoko
Deputy Creative Director - Mayowa Olawole
Account Director - Olisaemeka Anene
Senior Group Head (Copy) - Olumide Aganga
Group Head Art Director - Peter Ecoma
Account Manager - Debola Adesomoju
Copywriter - Precious Okeke
