POWEN brings us closer to the sun with Burns in the first campaign for renewable energy.
The creation of the first campaign for the brand launch of a photovoltaic panel company was a challenge for both the company and Burns’ creative team. With a clear claim – “The Sun is Yours” - and drawing a parallelism with a historic event like the moon landing, the agency has managed to emphasize the milestone proposed by POWEN: the democratization of solar energy and self-consumption through solar panels for homes and companies.
The ad produced by Rebolución, which can be watched on digital media and in movie theatres throughout Spain, brings us closer to the sustainable and renewable energy model proposed by POWEN that will gradually reach every home and company.
This professional campaign titled 'The Sun is Yours' was published in Spain in January, 2022. It was created for the brand: POWEN, by ad agency: Burns. This Integrated medium campaign is related to the Electronics, Technology and Other industries and contains 1 media asset. It was submitted about 1 year ago by Head of PR & Communications : Inés of Burns.
Advertising Agency: Burns, Madrid, Spain
Executive Creative Directors: Pablo Madrid, Pablo Salinas
Creative Team: Mikel Fernández, Beto Arribas, Sergio Grande, Pau Aguirremota, David Font
Client Service Lead: Carla Alexander
Accounts Team: Carola Torralbo, Valle Morales
Head Of Strategy: Ana Villarino
Media: Nacho López, Marcos Rojo
Production Team: Diego Basualdo, Héctor Palacio
Film Production: Rebolución
Executive Producer: Santiago Aicardi, Chancho Dovidio
Dop: JP García
Post Production: Aparato Uruguay
Music Company: Chaco Music House