Haashim Initiative for Community Advancement (HICA)
See the Sacrifice
Agency: The Hook Creative Agency
Description
Their Sacrifices Deserve To Be Seen
As Nigerians, our armed forces in the front line, whose everyday feel like the peak of a pandemic, deserve more attention and eyeball views than currently received. As part of an Armed Forces Remembrance Day campaign, we launched an online platform dedicated to curating their sacrifices and heroic exploits for the civil population to see, with the aim to shift public perception of the Armed Forces in the country from fear and distrust to admiration and empathy.
This professional campaign titled 'See the Sacrifice' was published in Nigeria in January, 2022. It was created for the brand: Haashim Initiative for Community Advancement (HICA), by ad agency: The Hook Creative Agency. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 3 years ago by Group Head, Copy: Oyin Oludipe of The Hook Creative Agency.
Credits
Advertising Agency: The Hook Creative Agency, Lagos, Nigeria
Managing Director: Sam Ochonma
Growth & Partnerships Director: Akinwale Muse
Creativity & Impact Director: Toheeb Balogun
Creativity & Impact Director: Abebayo Owosina
Group Head, Copy: Oyin Oludipe
Group Head, Art: Essien Enoabasi
Copywriter: Oyin Oludipe
Art Director: Essien Enoabasi
