ADVERTISING

Depop

The Story Behind The Stitch

Schools: The Newhouse School Syracuse University

Below is the depop museum exhibit entrance that showcases the unexpected stories of depop items.

This room shows off a pair of boots that crossed 15 countries before arriving in London.

This room showcases a leather jacket that road a motorcycle and was left at a drive-in movie.

This room features an elegant wedding dress that was never walked down the aisle. The vows cover the walls.

Entrance into depop’s worn to warm initiative, where unused items are turned into quilts and brought to homeless shelters in the UK.

Description

How can Depop become the talk of the town by showcasing its distinct, community-driven approach to circular fashion in a way that excites and engages a forgotten audience? Telling stories makes people feel connected. Depop transforms clothes into living stories. Through an immersive museum exhibit, we showcase the journey of Depop items.

This student campaign titled 'The Story Behind The Stitch' was published on March 14, 2025. It was created for the brand: Depop, by ad schools: Syracuse University and The Newhouse School. This Design and Experiential media campaign is related to the Fashion industry and contains 6 media assets. It was submitted about 1 month ago.

Credits

School: Syracuse University, The Newhouse School
Art Director: Caitlin Espiritu
Copywriter: Kylie Schnell
Instructor: Mel White
Mentor: Jack Low

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