ADVERTISING

Duke Cannon

Tame the wildest of beards.

Schools: Syracuse University The Newhouse School

Snapchat filter

Snapchat filter

Description

When a beard goes untamed, it doesn’t just look bad, it takes over. Beards can grow so wild, they take on a life of their own. Each print features a tornado made entirely of tangled beard hair, tearing through cities and leaving chaos in its path. The beard isn’t attached to anyone anymore; it’s on a rampage of its own. We created an interactive Snapchat filter where users’ beards grow wildly out of control in real time, spilling off-screen. The chaos only stops when a virtual drop of Best Damn Beard Oil hits the screen. The beard instantly smooths out and returns to a styled, controlled look.

This student campaign titled 'Tame the wildest of beards.' was published on May 01, 2025. It was created for the brand: Duke Cannon, by ad schools: Syracuse University and The Newhouse School. This Digital and Print media campaign is related to the Beauty industry and contains 5 media assets. It was submitted about 1 month ago.

Credits

School: Syracuse University, The Newhouse School
Art Director: Caitlin Espiritu
Copywriter: Kylie Schnell
Instructor: Mel White
Mentor: Jack Low

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