Community-powered resale platform Depop is launching a new advertising campaign featuring singer songwriter Charli XCX alongside a cast of fellow Depop sellers. The campaign, which will run on VOD, Outdoor, YouTube, Snapchat and Tik Tok, was created by Depop’s in-house team. Media strategy for the campaign has been created by independent agency Yonder Media, which handles both the media planning and buying.
The ad opens with Charli XCX showing off a garment and says: “If there’s one app you need to be on, it’s Depop.” Subsequent scenes show how Depop can be the place to go for all your summer wardrobe needs, from festivals to holidays, as sellers describe their personal fashion tastes. The ad ends with the line: “If you love fashion and the planet, then get on Depop.”
To further promote the campaign, Depop is partnering with a range of emerging and established TikTok creators including @Evelilycp, @estherxlinda, and @curlyfrysfeed, to showcase the outfits they have put together using second hand items sourced from Depop’s community of sellers.
The campaign strategy, developed by Yonder Media, seeks to place Depop front-of-mind for more shopping occasions. The targeting strategy uses data to identify potential shoppers at specific key moments, such as festival-goers, or those going on holiday in the near future and serves up different variations of the ad to show how Depop can meet their particular clothing needs. Depop is also looking to appeal to customers beyond its Gen Z heartland as it seeks further growth following its acquisition last year by global marketplace Etsy.
This professional campaign titled 'If you love fashion and the planet, then get on Depop.' was published in United Kingdom in June, 2022. It was created for the brand: Depop, by ad agencies: Depop in-house team and Yonder Media. This 360° medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 1 month ago.