Campaign Logo
The Depop-Mobile; a traveling red RV and mobile pop-up shop where Depop shoppers can buy and sell trendy secondhand clothing, accessories and handicrafts.
Instagram post announcing the upcoming Depop-Mobile tour
Instagram post announcing the upcoming Depop-Mobile tour; graphics include the cities that the Depop-Mobile will be stopping in and the corresponding dates.
A snapshot of a branded pin on Instagram's map, allowing viewers to track the Depop-Mobile's location in real time. The map also includes user-generated stories that have been geo-tagged with the location of the pop-up.
Depop app notifications related to the time and location of the pop-ups, enabled by geotargeting technology and strategy.
Augmented Reality technology allows people who aren’t in-person to virtually shop the RV from the Depop app.
Description
Insight: People who buy and sell on Depop keep clothes and textiles from going to landfills.
Big Idea: Buying/selling on Depop gives clothes new destinations.
Execution: A traveling RV pop-up shop and AR shopping experience with digital and social media integrations.
This student campaign titled 'Giving Clothes New Destinations ' was published on December 16, 2025. It was created for the brand: Depop, by ad school: S.I. Newhouse School of Public Communications. This Digital, Experiential, and Integrated media campaign is related to the Fashion industry and contains 7 media assets. It was submitted about 6 hours ago by Student: Jacquelyn R. Trotman of Syracuse University - S.I. Newhouse School of Public Communications.
Credits
Syracuse University - S.I. Newhouse School of Public Communications, Syracuse, New York, USA
Art Director: Jacquelyn Trotman
Copywriter: Jacquelyn Trotman
Instructor: Kevin B. O'Neill
