Many wars are happening in the world, but not all of them are noticed. So we went to the street with real audios of war, asking where the sounds came from.
Then revealed the answer: the audios are from slum Complexo do Alemão, in Rio de Janeiro. The reactions show the reality.
This professional campaign titled 'The sound of war' was published in Brazil in May, 2017. It was created for the brand: Voz das Comunidades, by ad agency: Voz das Comunidades. This Experiential medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Voz das Comunidades, Rio de Janeiro, Brazil
Creative Director / Copywriter: Pedro Portugal
Film-maker: Betinho Casas Novas
Photographer: Betinho Casas Novas, Renato Moura
Report: Maria Morganti Pinheiro
Approval: Rene Silva