Description
Every year in Italy, more than 37,000 road accidents are caused by distracted driving. One of the main causes? The use of smartphones while driving. It is from this alarming fact that “The Social Crash” was born, the new campaign signed by the agency Mynd for AFVS - Associazione Familiari e Vittime della Strada (Association of Families and Road Victims), with the aim of raising people's awareness in a direct and emotionally involving way on the theme of road safety.
This professional campaign titled 'The Social Crash' was published in Italy in June, 2025. It was created for the brand: AFVS, by ad agency: Mynd. This Digital and Print media campaign is related to the Public Interest industry and contains 6 media assets. It was submitted 6 months ago by Creative Director: Roberto Ferrario of Mynd.
Credits
Advertising Agency: Mynd
CEO & Founder Mynd: Claudio Grimaldi
Creative Director: Roberto Ferrario
Senior Copywriter: Silvia M. Sardi
Senior Art Director: Leonardo Luzzi
Digital Design & Dev. Lead: Ivan Schlegel
Front-end Developer: Matteo Rigamonti
Digital Designer: Luisa Pianigiani
Account Executive: Lara Parisi
