We transformed a common object that everyone has in their kitchen (an onion) into an icon that was able to engage people and spread the brands mission without communication budget. An awareness campaign that started like a social challenge and became a new driver for donations.
This professional campaign titled 'The Smiling Onion' was published in Italy in November, 2016. It was created for the brand: Fondazione Operation Smile Italia Onlus, by ad agency: KleinRusso. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: KleinRusso, Roma, Italy
Chief Creative Officer: Fabrizio Russo
Creative Director: Antonio Fatini
Art Director: Simone Macciocchi Salerni
Copywriter: Eleonora Sofi
Chief Innovation Officer: Sandro Volpe
Project Manager: Elettra Filardo