Description
In World Cup years, TV sales can increase by as much as 50%. With a surge of football-themed campaigns and promotions, the challenge is to say something unique - something that resonates beyond the typical expressions of passion for the game.
'The Size of Your Envy' encourages everyone to acknowledge the jealousy sparked by the neighbour's, friend's, or brother-in-law's LED TV. To participate, simply snap a photo of the TV box and send it via WhatsApp, without shame, knowing that a reward awaits you. An AI agent has been trained to analyse the sizes of the boxes and convert them into meaningful discounts on Quantic TVs. Based on the size of the box or the neighbour's TV you send through WhatsApp, 'Qu!' - Quantic's bot - will provide you with a discount towards a TV with a larger screen.
This professional campaign titled 'The size of your envy' was published in Argentina in April, 2026. It was created for the brand: Cetrogar, by ad agency: Ogilvy Argentina. This Digital medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted about 13 hours ago.
Credits
Ficha técnica
Responsables por parte del cliente:
Directora de Imagen y Publicidad : ANALIA CETROLO
Gerente Nacional de Marketing : JUAN MANUEL ALMEIDA
Jefe de Comunicaciones: DANIEL PRIETO
Jefe Customer Experience: CARLOS SOMOZA
Coordinador Sr. de Marketing : JOSÉ VÍCTOR PALAZZO
Coordinadora Sr. Trade Marketing : CECILIA VELARDEZ
Coordinadora Jr. Trade marketing : NOELIA CERRUDO
Coordinador de Medios : ALFREDO FABRELLO
Coordinador de Marketing Digital : GERMAN OMAR PIÑEIRO
Responsables por parte de la agencia:
Agencia: OGILVY LATINA SUR
CEO Latina Sur: CONSTANZA ARCHAIN
CCO Latina Sur: MARIA LUJAN DONAIRE
CCO Latam: KEKA MORELLE
Directores Creativos: CHARLIE MEZA / RENZO TAPIA
Director de Arte: JULIETA ROMANO
Redactores: AGUSTIN FUGAZZA
Head of production Latina Sur: GASTON SUEIRO
Producción agencia: JUAN SULZBERGER
Head of Digital /IA: FEDERICO ARBALLO
CSO Latam: THAIS FRAZAO
Head of Strategy Latina Sur: CAROLINA BRUZZONE
Strategist: SALOMÉ DE LA FUENTE
Digital Strategist: FLORENCIA ZINO
Creative Excellence Director Latam: LOLA MANZUR
Chief Communications Officer Latam: MARINA PIACENTINI
Responsables por parte de la productora:
Compañía Productora : Waldenstudio.co
Director: Guido Cassini
Productor ejecutivo: Guido Cassini - Matias Pisani
Productor: Lautaro Canavessio
CEO productora: Guido Cassini - Matias Pisani
Post productora: Waldenstudio.co
Edición: Waldenstudio.co
Color: Waldenstudio.co
Diseño de sonido: Waldenstudio.co
Productora de música: CCCI
AI partner: FARDO
Founder & CEO: Malena Martin
Founder: Nicolás Seguro
Pulpo latam
Co-fundador y CEO: Axel Escudero
Ejecutivo de cuentas sr: Juan Ignacio González
Asistente de cuentas: Leonel Conidi
