On January 1:st, a new Espionage Act came to effect in Sweden. An amendment to the constitution that criminalizes whistleblowers, leading to censorship and threatening free speech as we know it. To shine a light on this alarming development, Reporters Without Borders Sweden launched a self-censoring campaign.

On the brink of the new year, they collaborated with Sweden’s largest daily newspaper and agency Åkestam Holst NoA, creating a full-page ad that demonstrated how objective journalism is literally fading away.

The ad, featured in the December 31 edition of the paper, was partially printed with a specially designed CO2-sensitive ink. So just in time for January 1st, the ad had begun to censor itself.

This professional campaign titled 'The Self Censoring Ad' was published in Sweden in December, 2022. It was created for the brand: Reporters Without Borders Sweden, by ad agency: Åkestam Holst NoA. This Ambient, Experiential, and Print media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.


Åkestam Holst NoA:
Creative Director: Joakim Khoury
Strategist: Sebastian Stüben
Strategist: Stina Hansson
Art Director: Hugo Wallmo
Copywriter: Daniel Vaccino
Copywriter: Petter Nylind
Graphic Designer: Sara Bellafesta
Project Manager: Jesper Ander
Production Manager: John Müllersdorf
Production Manager: Caroline Sjöström
Intern/Copy: Ida Nordeng
Intern/AD: Linn Löfholm

Bold Printing Stockholm:
Linda Pettersson
Per Andersson

Dagens Nyheter:
Peter Öhrn

ALD Automotive ...
Dunkin' Donuts


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