Description
Vachon is bringing its iconic Rosettes snack cakes outside Quebec for the very first time. To support the launch in Ontario and the Atlantic provinces, the brand partnered with Cossette on a social media campaign that celebrates the bold style of the 1990s. This nostalgic rollout reintroduces a Quebec classic to a whole new audience and invites Canadians to take a delicious trip down memory lane.
Built around a playful nod to vintage telephone hotline commercials inspired by MuchMusic, the campaign immerses viewers in a retro world that feels straight out of the 90s. At the centre of it all is a real, functioning phone number — 1-87-ROSETTES — that invites callers to enter a sweepstakes with prizes inspired by 90s pop culture.
This professional campaign titled 'The Rosettes are calling' was published in Canada in May, 2025. It was created for the brand: Vachon, by ad agency: Cossette. This Content and Digital media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 1 month ago by Daphné Cousineau of Cossette.
Credits
Advertiser: Bimbo Canada (Vachon)
Clients: Bernardo Caupers, Marie-Pier Faucher, Mila Neskovic
Agency: Cossette
Creative: Anne-Claude Chénier, Patrick Michaud, Jean-François Perreault, Fabio Verdone
Strategy: Michel-Alex Lessard, Robyn Hutman, Octavie Albert
Account Services: Mélanie Desjardins, Mélodie Desrochers Ndlela, Laurence Campeau
Agency Production: Septième
Broadcast Production: Audrey Blackburn
Digital Production: Martin Lemay, Eric Verrier
Awards Coordination: Perrine Pelini, Sébastien Lusignan
Media Agency: PHD Toronto
Production House: Pas de fruit
Production: Maryse Gélinas-Therrien
Direction: Olivier Ménard
Postproduction: Olivier Ménard, MASZ
Sound Studio: Lamajeure
