Description
In Ecuador’s saturated pizza market, Papa John’s faced a key challenge: grow delivery reach without opening new stores or relying on third-party platforms. With mobile as the primary ordering channel, the brand needed a solution that delivered both convenience and creative engagement.
While analyzing delivery and urban data, we discovered a surprising insight: many locations in Ecuador (and the world) are shaped like pizza slices. That led to a breakthrough idea: turn these areas into dynamic delivery zones inside the Papa John’s app.
Users could geolocate themselves to unlock discounts or submit new locations to expand the map, transforming delivery into a brand experience.
The creative challenge was making this system feel seamless, scalable, and culturally relevant—using real-time data to turn mobile behavior into brand interaction.
The result was a mobile-first, data-driven campaign that increased orders, app engagement, and market share—while turning geography into a new frontier for creativity and connection.
This professional campaign titled 'LIVING IN A PIZZA' was published in Ecuador in March, 2025. It was created for the brand: Papa John's, by ad agency: BeFlamingo. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 month ago by Creative Director: José Aguilar of BeFlamingo.
Credits
Cliente: Papa Johns
Marketing manager: Marco Torres
Coordinadora de Marketing: Daniela Muñoz
Asistente de Marketing: Paula Vallejo / Melany Chiguano
Diseñadora Gráfica: Wendy Cárdenas
Agencia: BeFlamingo
CEO: Isabella Durán Piovesan
CCO: Lupas Celis
Director Creativo: José Aguilar
Art Directors: Iván Vera / Christhian Cortés / Andrea León
Digital Art Director: Álvaro Calderón
Copywriters: Javier Mora / Daniela Cruz / Paula Rivadeneira
Graphic Designer: Juan Castellanos / Michelle Pesantez
Strategy VP: Germán Andrade
Digital Director: Josue Burbano
Account Executives: Camila Madriñan, Hever Álvarez
Directores: Apolo
Productor de Campo: Fide Acevedo
AD: María José Herrera TITÁN
Castinera + 4 casting: Bernardo Quinteros
Asistente de cámara: Mauricio García, Juan Carlos Herrera
Técnico 1: C arlos Castillo
Técnico 2: Amahury Muenala
Dron: Andy Muenala
Dirección de Arte: Cristina Arias
Vestuario: Carmen Dávila
Maquillista: Micaela Santiana
Asistente de producción:
Runner 1: Cesitar TITÁN
Runner 2: Javier Andrade
Postproducción: Glou Digital Art
Audio: José Plaza
Casa de renta: Zoom Films
Productora de sonido: Estudio Machina
Productor de sonido: Camilo Lucena, Dana Magallan
