Description
Having just rewritten Under Armour's global brand strategy, and positioned the brand itself for a big comeback (proprietary stuff we're NDA-bound to keep secret), we jumped at the chance to help express that strategy in College Football, the category where Under Armour got its start nearly 30 years ago. As the official sponsor of Notre Dame, Under Armour was happy to see the Irish on the verge of winning the College Football National Championship. It didn't hurt that Shane Gillis, the now-wildly-popular comedian, was a rabid Notre Dame fan. Gillis himself had just mounted a comeback for the ages, being fired from Saturday Night Live only to be invited back to host the show, twice. So in humble-yet-heretical fashion, Shane asked god for a Notre Dame victory. His prayer wasn't answered, but based on the metrics, Under Armour's was.
This professional campaign titled 'Shane's Prayer' was published in United States in January, 2025. It was created for the brand: Under Armour, by ad agency: Standard Practice. This Content, Digital, and Film media campaign is related to the Sports and Sportswear industries and contains 1 media asset. It was submitted about 1 month ago by Creative Director | Writer: Steve Dolan of Standard Practice.
Credits
Advertising Agency: Standard Practice
Strategy: Dave Schiff
CD/Art: Matt Alexander
CD/Copy: Myles Rigg
CD/Art: Nate Bruning
CD/Copy: Steve Dolan
Sr Creative Director at Under Armour: Alex Bardoff
VP, Global Brand Creative at Under Armour: Brian Boring
