Baking joy since 1923

Agency: Cossette


Life wasn't a piece of cake 100 years ago... At least, not until Vachon started to bake joy in 1923. To mark Vachon cakes' 100th anniversary, Cossette used 100-year-old photos from our national archive. This nationwide campaign spread smiles across Canada through an OOH and digital campaign.

This professional campaign titled 'Baking joy since 1923' was published in Canada in May, 2023. It was created for the brand: Vachon, by ad agency: Cossette. This Print medium campaign is related to the Food industry and contains 4 media assets. It was submitted 3 months ago by Daphné Cousineau of Cossette.


Advertiser: Vachon (Bimbo Canada)
Agency: Cossette
Creative: Anne-Claude Chénier, Anik Ouellet
Copywriter : Jean-François Perreault
Art Direction : Éric Bouchard
Strategy: Michel-Alex Lessard, Jean-Xavier Wilhelmy, Octavie Albert, Jérémy Brisson-Tessier
Product: Sophie Couvrette, Rachel Demers, Laurence Campeau
Production agency: Septième
Broadcast production: Mélissa Audette
Graphics: Martin Lemay, Daniel Cartier, François Hiron
Photography studio: Consulat
Photographer: Simon Duhamel
Media agency: Starcom
Media strategy: Valérie Jolivet, Roxane Guibert


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