The "Real" Game of Thrones Marathon

Agency: M&C Saatchi


For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world.

This professional campaign titled 'The "Real" Game of Thrones Marathon' was published in Italy in August, 2017. It was created for the brand: SKY, by ad agency: M&C Saatchi. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: M&C Saatchi, Milan, Italy
Executive Creative Director / Partner: Vincenzo Gasbarro, Luca Scotto di Carlo
Creative Directors: Daniele Dionisi, Paolo Perrone
Copywriter: Federica Scalona
Art Director: Lorenzo Guagni
Designers: Fabio Fumari, Luca Capretti
Account: Roberta Aiello, Martina Colombo
Head of Planning: Massimo Capucci
Social Media Manager: Serena Giovinazzo
Digital Producer: Chiara Lops
Producers: Federico Fornasari, Francesco Di Trani, Guja Quaranta
CDP: Utopia
Director: Vincenzo Gasbarro
DP: Lukasz Pruchnik
Executive Producer: Annalisa Orsi
Producer: Federica Magnabosco
Head of Digital Sales: Marco Storti
Head of Social Media: Livia Falcioni


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