Altynay / Betashar, Altynay / Kudalar

Agency: on/off


Gold in Central Asia is closely connected with folk traditions. For every jewelry there is a memory associated with it and no one wants this gold to be broken.
Memories associated with gold can be corrupted by scratched or acid when determining the sample. Altynai (Goldy) - in an attempt to learn the sample destroys an important folk moments.

This professional campaign titled 'Altynay / Betashar, Altynay / Kudalar' was published in Kazakhstan in July, 2017. It was created for the brand: M-Lombard, by ad agency: on/off. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 6 years ago.


Advertising Agency: on/off, Almaty, Kazakhstan
Creative Director: Sergey Radionov
Copywriter: Viktor Nemchenko
Designer: Liza Babikova
Account Manager: Svetlana Savorovskaya
Production: Life Time Films
Director: Manu Coeman


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