ADVERTISING

SKY

The Power of Belief: Aashika's Breaking News

Agency: EveryFriday

Description

Sky has released the latest TV spots in its “The Power of Belief” multi-media marketing campaign, which shines a light on the diverse range of social initiatives it has created to make a positive contribution to society and communities up and down the length of the UK.
Commissioned by Sky Corporate Affairs and created by creative agency EveryFriday, the campaign brings to life four of Sky’s social initiatives, from Time To Care which combats loneliness, to Sky Academy Studios that opens young people’s minds to the possibility of a career in the media and broadcasting.
“The Power of Belief” builds on Sky’s iconic strapline “Believe in Better” and sees a shift from product to society and directs a series of four documentary-style films.
“Aashika’s Breaking News” tells the story of a girl inspired by her trip to Sky Academy Studios. A chance to go behind the scenes, to get to grips with the cameras, and present from behind a Sky desk. Ever since Aashika set foot backstage, she has been obsessed with becoming a news reader. Now she’s documenting everything from the family breakfast to her little brother’s haircut and it’s this creativity that Sky Academy was built to inspire.
The spots have been brought to the screen with the help of award-winning filmmakers Luke Seomore and Joseph Bull, who have crafted a series of documentary-style films that tackle some of society’s most deep-rooted issues. Through their signature style, the spots give weight to genuine, uplifting stories in a natural way, while, at the same time, reaching the level of quality that Sky has become synonymous with. Commercially, the directing-duo has worked with some of the biggest brands, crafting content for Google, Mini, Absolut, KFC, BBC, Unicef, and Carling, amongst many others.

This professional campaign titled 'The Power of Belief: Aashika's Breaking News' was published in United Kingdom in February, 2022. It was created for the brand: SKY, by ad agency: EveryFriday. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted 8 months ago by Director: Vicky Beaney of Visible PR.

Credits

Advertising Agency: EveryFriday, London, United Kingdom of Great Britain and Northern Ireland

ADVERTISING

iStock Essentials

4K Time lapse of milky way and s...

Artist: lkunl

iStock Signature

Timelapse of the clear sky.

Artist: BugTiger

iStock Signature

Timelapse blue Sky

Artist: BugTiger

iStock Essentials

view of clouds over the mountain...

Artist: Ahmad Sarem

iStock Signature

Hyperlapse of God light with mou...

Artist: uuoott

iStock Essentials

Mountain and lake against starry...

Artist: albinutza

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.