The Swedish LGBT-organization RFSL Dalarna inaugurated their new Clubhouse in the city of Falun. To help people find it, we drew lines in the colors of the rainbow all over the busiest parts of the city and guided them to the Clubhouse.
This professional campaign titled 'The rainbow' was published in Sweden in October, 2016. It was created for the brand: RFSL Dalarna, by ad agency: Magic Circle. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Magic Circle, Stockholm, Sweden
Creative Director / Art Director: Patrik Lindkvist
Copywriter: Annika Brännström
Photographer: Malcolm Hanes