Haret Hreik is a Hezbollah stronghold that has witnessed 4 suicide bombings in less than 6 months and is therefore a region that everyone avoids in Lebanon. Flower Town is a flower shop located at the heart of this "Death Zone" and needed to break the wall of fear to drive sales on the shop's most grossing day: Valentine's Day. The idea was therefore a very simple but powerful dare: "Would you die for your beloved?" People were asked to come to Haret Hreik, check in and buy a flower that had a green pin on it, proving they made the trip to Haret Hreik. Within 48 hours, the dare became viral.
This professional campaign titled 'The Proof of Love' was published in Lebanon in May, 2016. It was created for the brand: Flower Town, by ad agency: BBDO. This Ambient medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Impact BBDO, Beirut, Lebanon
Chief Creative Officer: Walid Kanaan
Regional Creative Director: Ali Zein
Art director: Georges Kyrillos
Copywriter: Chris Jabre
Digital Account Director: Nassif Abou Aloula