Fondation Emergence

The Pride Shield

Agency: Rethink


For the International Day Against Homophobia and Transphobia, we created the only LGBT Flag that can stop bullets. It’s made out of 193 flags, one for each country in the UN - showing that if we all stand against homophobic and transphobic violence, we can stop it once and for all.

This professional campaign titled 'The Pride Shield' was published in Canada in May, 2018. It was created for the brand: Fondation Emergence, by ad agency: Rethink. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Producer: Marie-Noëlle Rosso
Strategic Planner: Pascal Routhier
Account Services: Alex Lefebvre
Web Development: Steve Lam
Online Production: Todd Harrison
Director: Julien Hurteau
DOP: Mathieu Elie
Color Grading: Simon Boissonneau
Producers: Alexandre Caron, Jean-René Parenteau
Post-Production Coordinator: Gabrielle Doré
Sound: P.O. Rioux

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