Fondation Emergence

Brutal Postings

Agency: Rethink


Because we ignore online homophobia and transphobia online, we made it impossible to ignore. We selected, printed and displayed 74 hateful posts from the last 6 years on a wild postings palissade in Downtown Montreal. The posters were initially supposed to be on display for a few days but we got shut down by the police in less than 20 minutes. A dozen calls had already been made to report the hatred. Thing is you can still find these messages online.

This professional campaign titled 'Brutal Postings' was published in Canada in May, 2019. It was created for the brand: Fondation Emergence, by ad agency: Rethink. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Producer: Marie-Pière Poulin
Planification stratégique : Pascal Routhier
Account service: Alex Lefebvre, Cendra F. Percy
Push PR: Charles Côté, Victor Brunton


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