Fondation Emergence

Colours of Pride

Agency: Rethink


For the International Day Against Homophobia and Transphobia, we reimagined the Pride Flag, replacing its colours with real wounds and bruises endured in the fight for LGBTQ+ inclusion.

This professional campaign titled 'Colours of Pride' was published in Canada in May, 2021. It was created for the brand: Fondation Emergence, by ad agency: Rethink. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 3 years ago by Creative Director: Xavier Blais of Rethink.


Advertising Agency: Rethink, Montreal, Canada


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