ADVERTISING

Fondation Emergence

Intolerance shortens lives

Agency: Havas

Gay Pride Parade, Russia, 2013 - Daniil Grachev, LGBTQ+ rights activist, is arrested by riot police.

Islamic Tribunal, Malaysia, 2018 - A woman accused of being a lesbian is condemned to six cane lashes.

Stonewall Riots, USA, 1969 - LGBTQ+ persons brutalized during manifestation against police raids.

Gay Pride Parade, Ukraine, 2012 - Svyatoslav Sheremet, head of the Ukranian Gay Forum, is assaulted by three people.

Gay Pride Parade, Israel, 2015 - Six people stabbed, one to death, by a repeat offender recently released from prison.

Demonstration, Poland, 2020 - An LGBTQ+ rights activist opposing police repression is assaulted.

Description

Across the world, violence reduces the life expectancy of the LGBTQ+ persons. Available in video, poster, print, digital and in radio, this public awareness campaign created by Havas Montreal seeks to put a spotlight on this fundamental injustice.

This professional campaign titled 'Intolerance shortens lives' was published in Canada in May, 2022. It was created for the brand: Fondation Emergence, by ad agency: Havas. This Outdoor and Print media campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted 2 months ago by Art Director: Félix-Antoine Brunet of Havas Montreal.

Credits

Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas, Montreal, Canada
Executive Creative Director: Carle Coppens
Art Director: Félix-Antoine Brunet, Preto Murara
Copywriters: Vanessa Harbec, Olivier Goulet-Lafond
Photojournalists: Kobi Schutz, Roma Yandolin, Chaideer Mahyuddin, Anatolii Stepanov, Czarek Sokolowski
Adaptation: Marcus Hildebrandt
Strategic Planning: Stéphane Mailhiot
Client Services: Charlotte Lafrance, Natacha Nasset
Production: Brigitte Robillard
Graphic Design: Benjamin Trottier
3D Artist: Félix-Antoine Brunet

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