Description
🚗 inDrive India’s campaign challenged category norms by putting people, not algorithms, at the heart of ride-hailing. ❤️ With the message “It’s up to you, not the app,” we tapped into real user frustrations and turned them into a brand advantage. 💡
🎬 Bollywood actor Vikrant Massey became the face of this idea — chosen not for star power alone, but for his values, relatability, and connection with our core audience. 🌟
📱 Through a smart mix of mobile-first formats like AR, digital video, and IPL partnerships, we built relevance, awareness, and trust. 🤝✨
This professional campaign titled ' The price of disbelief' was published in India in October, 2025. It was created for the brand: inDrive, by ad agency: inlab. This 360° and Digital media campaign is related to the Transport industry and contains 1 media asset. It was submitted 1 day ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
Marketing Director APAC, inDrive: Natalia Makarenko
Marketing Lead SEA, inDrive: Mark Opanasyuk
Senior Marketing Manager SA, inDrive: Avik Karmakar
Communications Team Leader APAC, inDrive: Pavit Nanda Anand
Influencer Marketing Manager APAC, inDrive: Sahil Setia
Social Media Marketing Manager SA, inDrive: Shruti Srivastava
Senior Product Marketing Manager APAC, inDrive: Anam Khan
Media Team Leader APAC, inDrive: Shaim Shaimov
Creative Team Leader APAC, inlab: Adrian Ho
Senior Marketing Communications Manager, inlab: Irina Arebinia
Director, inlab: Mikhail Naliukhin
Creator, inlab: Liyana Zolkifli
Production Lead, inlab: Lana Lee
Producer, inlab: Daria Gusarova, Olga Nikolich
