The Prevention Formula

Agency: VMLY&R


Opal is a peruvian detergent brand known for having a formula for every type of stain. And this made us realize that there is a stain that no detergent has been able to take care of: Melanomas. With the help of a dermatologist and a macro photography expert, we managed to make the melanoma look like a stain on a garment to make awareness of skin cancer. The campaign was launched on the same date of the National day of the Mole and Skincare Awareness, through billboards, magazine ads, and social media posts. Through QR code, people could schedule a free skin cancer screening. The message was clear, the only formula to fight skin cancer is prevention.

This professional campaign titled 'The Prevention Formula' was published in Peru in February, 2023. It was created for the brand: Opal, by ad agency: VMLY&R. This Design, Outdoor, and Print media campaign is related to the Health and House, Garden industries and contains 4 media assets. It was submitted 3 months ago by Creative Art Director: Fernando Guerra of VMLY&R.


Client: Alicorp
Brand: Opal Detergent

Agency: VMLY&R Lima
CD: Eduardo Meza y Carlos Fernandez
Copywriter: Kevin Torres
Art Director: Fernando Guerra
Designer: Renzo Zapata
Account Director: Anne Achata
Account Executive: Paolo Alvites
Customer Service Director: Sara Roif
Production Director: Leoni Lizarzaburu
ECD: Tin Sanchez
CEO: Eduardo Grisolle
Photographer: Alex Freundt
Digital Retouching: Midas


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