Description
Problem: The Ketchup category at large is in decline due to growing condiment choices, such as hot sauce, and BBQ sauce, and economic uncertainty.
Insight: People tend to avoid trying new things
Big Idea: The Prank Bottle
Execution: social media prank campaign to inspire people to try something unexpected with Heinz Jalapeño Ketchup.
This student campaign titled 'The Prank Bottle' was published in United States in December, 2024. It was created for the brand: Heinz, by ad school: S.I. Newhouse School of Public Communications. This Content, Integrated, and OOH Outdoor media campaign is related to the Food industry and contains 3 media assets. It was submitted 12 months ago.
Credits
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Copywriter: Samantha Grossberg
Art Director: Olivia Dublin
Instructor: Mel White
